Even her non-sponsored posts are worth a lot.
Kim could lose as much as $1m a month
If you’ve been keeping up with Kim Kardashian, then you must’ve noticed that she has retreated from the public eye in a big way since she was robbed in Paris early in October.
In the wake of the attack in Paris, the reality star has cancelled her upcoming appearances and suspended production of her family’s E! show Keeping Up with the Kardashians, in addition to remaining silent on the social media front.
Kim has not posted on her Twitter or Instagram since October 2 and has kept a very low profile in public.
According to TMZ, Kim is taking a full month off from her commitments – a move that could cost her upwards of $1m (about N314m).
See Why: Kim Kardashian will no longer be flaunting her wealth following Paris robbery attack
Since the attack took place Kim hasn’t posted anything on Instagram, Snapchat or Twitter. This so far Kim’s last Instagram post and it’s now about a week old.
Speaking to People, celebrity financial adviser, Samuel Rad estimated that Kim Kardashian’s posts ‘are worth at least $20,000 a piece to her overall brand’ – and that’s separate from the amount she brings in from paid sponsored posts.
Kim’s ‘overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies,’ Rad explained.
Also See: 10 times Nicki Minaj has been just as bad as Kim Kardashian
Kim is blaming herself for the robbery because she had showcased her ring so prominently on Snapchat.
Kim is blaming herself for the robbery because she had showcased her ring so prominently on Social media especially Snapchat.
Furthermore, he pegs her income from special event appearances to tack on another $200,000 to $300,000 to the potential income she’d be missing out on.
That said, Rad speculates Kim could actually stand to benefit in the long run, especially if she handles her return to social media correctly.
Also Read: What you need to know about the Paris hotel where Kim Kardashian was robbed
‘I think what’s going to happen is the first post she’s going to put up after not having posted for [a while], it’s going to get so many more followers and hits. I think that it might actually end up helping her… I think it could be a really big moneymaker for her brand… People are hoping to hear from her. If Kim positions herself correctly, she can have a real blockbuster media score.’
Others have said that the incident is causing Kim to entirely rethink her social media approach and reconsider what and how much she shares with her millions of followers
Others have said that the incident is causing Kim to entirely rethink her social media approach and reconsider what and how much she shares with her millions of followers.
So when next Kim posts an image on social media, just know it’s just as expensive.